Birth of the Cool Sweater - Guidance

Howlin' - Birth of the Cool Sweater - Guidance

We are extremely excited to introduce a brand this season that breaks all the rules. They don't adhere to any one color pallet and they're never boxed in by a specific style or trend. They do them, and it shows right away. From their vibrant colors to their fun tag work they are beyond unique. No one does it like Howlin'. 

Howlin' has been on the list from the moment we felt their wool. There is truly nothing like it in our industry. Most people hear wool, and instantly think itchy. From now until forever, we want you to think soft when you hear Howlin'. We're talking chick fluff soft. It's got a level of fluff that keeps you warm but is woven in a way that allows it to breathe. They're truly incredible works of art in terms of the color selection, but the textile is the true star of the show. It's full of soft slubbiness that feels so nice on the skin. It's a sensory experience on top of being an impeccably constructed Scottish Garment. 

• Made out of 100% local Scottish wool.
• Ribbed Collar, Cufs, and Hem
• Fully knitted and hand-finished in Scotland.

A variance of +/-.5" is within tolerance. 

Fit Notes: Ryan is wearing a medium in the Birth of the Cool. Howlin' lists this piece as a true-to-size fit. These are meant to be worn closer to the body. Shop owner Tommy would also wear a medium in this. He's our standard fit model at 5'10," 165lbs with a 40" chest.