Chup - Firande Crew Sock - Indigo. Chup is one we keep coming back to every season. They've been in the lineup for years now and we're more impressed every time. They hold up to washing and drying (though they don't recommend it). That's even more impressive to us. The combed cotton is Made in Japan and carries no impurities. It's also stronger and fluffier than your everyday cotton. The patterns are what sell you upfront, but the quality is what keeps you coming back for life. FIRANDE - The coastal town of Bergen sits among the snow-capped mountains and fjords of Norway. The town itself is famous for its colorful wooden houses which the colors and patterns of these socks have drawn inspiration from. "Firande" means "Celebration" in Norweigian.