As much as I want to be a maker, I get so much joy from celebrating the brands I love. Dead Ace is one of those brands. I've known Ryan, the owner of Dead Ace, since the beginning. He walked into the shop three years ago when we were just a fledgling business and talked motorcycles with me. We talked about the business he planned to start, too, and within a year his products were on our shelf. I couldn't be happier with the line he's made - shit, I just got one of his designs tattooed on my arm. If that's not a testament of how fucking rad I think his brand is, I don't know what is.
Ryan created an amazingly universal brand from Indianapolis, and that's no small feat. He works hard, he does his research. He'll stay up strange hours to catch Isle of Man every year. His brand screams life on two wheels, and that's because he really and truly lives what he's about.
Alongside City Moto, we're the second shop in town to carry this line. It's come to feel like a house brand to us.