About James Dant
WHERE THIS ALL STARTED
I wanted something I couldn’t have.
Opening James Dant was always a selfish dream. Since I was thirteen years old, I’ve been looking for a store where I walked in and felt like I belonged. I never found that feeling in the Midwest. The lifestyle and culture that I was attracted to felt so inaccessible here, and from a pretty young age it gave me a yearning to build something better. And more importantly, build something better where I was - to bring the lifestyle that I had only been able to ogle from afar to Indianapolis. Really, just closer to me.
AND WHAT WE DO NOW
Our story and our storefront.
In 2013, I graduated from Ball State University with an award-winning business plan and a degree in entrepreneurship. Our storefront opened in February 2014 and my retail dream became a business reality. James Dant is Indianapolis’ first casual store for men, and every step of our journey has been rooted in my passion to create a space where men like me can walk in and feel like they belong. To develop something they can turn to with confidence in their search to find apparel and wares suited to their lifestyle.
IS A SMALL PART OF SOMETHING MUCH BIGGER
The people making our products matter. The story matters. You should know what you’re getting, why you’re getting it, and how we got it.
Most of the soaps we sell here at James Dant will last you months. It’s a terrible business model, I know - especially because we could sell through thirty bars of big brand soap at four bucks each instead of just one bar for twenty bucks. There’s nothing in me that screams to do that, and why would I want to when I can literally shake the hand of the man who produces these soaps in the Adirondack Mountains? I love transferring my experiences to the store. Direct experiences with the makers of our products because the story matters. The people making these products matter. Every brand and product we carry helps develop a culture of higher quality, lower-impact men’s goods. As a business owner I’d love to carry just the brands that sell, the brands that are familiar to the Midwest. But when it comes down to it, it’s more important for us to carry the brands that push the movement forward, and make truly amazing products that I’m excited about. It’s important to carry the brands that care. We all ultimately need brands that have worked hard enough that they can afford to take risks with their products, the brands that really live and breathe their craft and the little guys busting their ass to make it in the industry. At a minimum, I hope our store makes you think. Think about where your products come from. Think about who made them, how they made them, and why they chose to make them that way.