Howlin' - Birth of the Cool Sweater - Guidance.

We are extremely excited to introduce a brand this season that breaks all the rules. They don't adhere to any one color pallet and they're never boxed in by a specific style or trend. They do them, and it shows right away. From their vibrant colors to their fun tag work they are beyond unique. No one does it like Howlin'.

Howlin' has been on the list from the moment we felt their wool. There is truly nothing like it in our industry. Most people hear wool, and instantly think itchy. From now until forever, we want you to think soft when you hear Howlin'. We're talking chick fluff soft. It's got a level of fluff that keeps you warm but is woven in a way that allows it to breathe. They're truly incredible works of art in terms of the color selection, but the textile is the true star of the show. It's full of soft slubbiness that feels so nice on the skin. It's a sensory experience on top of being an impeccably constructed Scottish Garment.

Howlin' - Cosmic Checkerboard Scarf - Fantasy.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - Cosmic Checkerboard Scarf - Fusion.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - Cosmic Surfin Scarf - Fusion.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - Cosmic Surfin Scarf - Magnifique.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - Cosmic Surfin Scarf - Milkyway.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - Cosmonaut Socks - Blue/Purple.

If we knew the sweaters were soft and fuzzy, and we knew the watch caps were soft and fuzzy, we knew the socks had to be the same. These boys are super comfy and look at the tag work. That's the kind of illustration that gets our juices flowing.

Howlin' - Cosmonaut Socks - Dark Grey, Green.

If we knew the sweaters were soft and fuzzy, and we knew the watch caps were soft and fuzzy, we knew the socks had to be the same. These boys are super comfy and look at the tag work. That's the kind of illustration that gets our juices flowing.

Howlin' - Flying Tapes Pullover - Moongrass.

We are extremely excited to introduce a brand this season that breaks all the rules. They don't adhere to any one color pallet and they're never boxed in by a specific style or trend. They do them, and it shows right away. From their vibrant colors to their fun tag work they are beyond unique. No one does it like Howlin'.

Howlin' has been on the list from the moment we felt their wool. There is truly nothing like it in our industry. Most people hear wool, and instantly think itchy. From now until forever, we want you to think soft when you hear Howlin'. We're talking chick fluff soft. It's got a level of fluff that keeps you warm but is woven in a way that allows it to breathe. They're truly incredible works of art in terms of the color selection, but the textile is the true star of the show. It's full of soft slubbiness that feels so nice on the skin. It's a sensory experience on top of being an impeccably constructed Scottish Garment.

The flying tapes pullover features some of the most funky and fun color combos the brand has to offer. The Moongrass is new for 2022, and has a more earth tone combo, but still has that funk that people look for from the brand.

Howlin' - Hard Working Hat - Bordeaux Mix.

The Hard Working was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - Hard Working Hat - Greenlove Mix.

The Hard Working was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - Cosmic Surfin Scarf - Milkyway.

Take the extreme softness of the "Birth of the Cool" and make it a scarf. We think it's only right that scarves are packed with colors and crazy patterns. These fit that bill. They're the most fun scarves we've ever carried. Plus, they're so cozy and warm. Seriously, they can't be beaten.

Howlin' - King Jammy Hat - Black.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Blue Thunder.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Bordeaux.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Sienna.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Camel.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Galaxy.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Greenlove.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Lemon.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Metal.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Orangina.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Power.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Red Fire.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Rose.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - King Jammy Hat - Violet Eyes.

The King Jammy was the hook that dragged us to shore. Once you get hands on one of these and slide it over your ears, there is no going back. They're just as soft as "The Birth of the Cool" sweater, if not softer. People typically relate wool to itchiness, but we want to break that stereotype with Howlin'. These are so comfy and so warm. It's like wearing fuzzy silk. They have a very European look and we find they are more like a true watch cap than a skull cap. To top it all off, these come in the most insane and beautifully saturated colors that play to our childish imaginations.

Howlin' - Lost in Thought Tee - Mystery Blue.

We've been hearing a lot of whispers about how comfy these terry loop tees are. This 80/20 knit tee has a towel-like quality but is much softer. They've left the loops on the outside for visual pleasure and hand feel. You'll find yourself wanting to pet this fabric even while it's on your skin. It's hard to describe just how soft they are, but hopefully, we've painted the picture properly. We love the colors Howlin' chooses to use, and with this baby, we get many of them all at once.

Howlin' - Love Gloves - Metal.

Take the incredibly soft sweaters Howlin' produces in Scotland and turn them into gloves. That's what we have here. The best part of these beauties is the striping on the ribbed cuffs. It reminded us so much of varsity jackets, and you know how much we love those!

Howlin' - Love Gloves - Mushroom.

Take the incredibly soft sweaters Howlin' produces in Scotland and turn them into gloves. That's what we have here. The best part of these beauties is the striping on the ribbed cuffs. It reminded us so much of varsity jackets, and you know how much we love those!

Howlin' - Magic Shorts - Greenish Seersucker.

We couldn't help ourselves when we heard "Italian Seersucker." We've had this fabric many times in tops, but this is definitely our first run at bottoms. We're so impressed by the lightness and comfortability this fabric provides in a short. This fabric works so well because its raised bumps keep the fabric from making direct, often sticky contact with the skin that often comes with sweating. Seersucker is a bit of a wonder fabric that has always felt cooler than a classic cotton. Sometimes, you just need a good vacation short and this is exactly that.

Howlin' - Magic Shorts - Walnut Seersucker.

We couldn't help ourselves when we heard "Italian Seersucker." We've had this fabric many times in tops, but this is definitely our first run at bottoms. We're so impressed by the lightness and comfortability this fabric provides in a short. This fabric works so well because its raised bumps keep the fabric from making direct, often sticky contact with the skin that often comes with sweating. Seersucker is a bit of a wonder fabric that has always felt cooler than a classic cotton. Sometimes, you just need a good vacation short and this is exactly that.

Howlin' - Out of the Blue Hat - Goldeneye.

While we instantly fell in love with the King Jammy, our true roots are in the classic fleck watch cap. That's exactly what this is. These are a little more structured and not quite as fluffy as the King Jammy. The ribbing is super hardy and the fleck is on an entirely different level. These put every other fleck beanie we've ever carried to shame. They're incredible fun, beautiful, and ready to wear.

Howlin' - Out of the Blue Hat - Grey.

While we instantly fell in love with the King Jammy, our true roots are in the classic fleck watch cap. That's exactly what this is. These are a little more structured and not quite as fluffy as the King Jammy. The ribbing is super hardy and the fleck is on an entirely different level. These put every other fleck beanie we've ever carried to shame. They're incredible fun, beautiful, and ready to wear.

Howlin' - Out of the Blue Hat - Moss.

While we instantly fell in love with the King Jammy, our true roots are in the classic fleck watch cap. That's exactly what this is. These are a little more structured and not quite as fluffy as the King Jammy. The ribbing is super hardy and the fleck is on an entirely different level. These put every other fleck beanie we've ever carried to shame. They're incredible fun, beautiful, and ready to wear.

Howlin' - Out of the Blue Hat - Reddish.

While we instantly fell in love with the King Jammy, our true roots are in the classic fleck watch cap. That's exactly what this is. These are a little more structured and not quite as fluffy as the King Jammy. The ribbing is super hardy and the fleck is on an entirely different level. These put every other fleck beanie we've ever carried to shame. They're incredible fun, beautiful, and ready to wear.

Howlin' - Psycho Killer Tee - Mezcal Green.

We've been hearing a lot of whispers about how comfy these terry loop tees are. This 80/20 knit tee has a towel-like quality but is much softer. They've left the loops on the outside for visual pleasure and hand feel. You'll find yourself wanting to pet this fabric even while it's on your skin. It's hard to describe just how soft they are, but hopefully, we've painted the picture properly. This is a more simplified version of their more flashy stripe tees. We really enjoy the subtle stripe.